One of the greatest ways of getting the attention of far-away prospects to enroll in your school is by using an interactive virtual campus map. However, to create an interactive campus map, you must strategize. For you to improve your student recruitment strategy and ensure that you design a map that will market your institution to prospective students, below are a few things that you ought to consider when planning an interactive campus map.
Ideally, your interactive virtual campus map ought to help those students eyeing to join your campus know more about your institution. Consequently, you should highlight and add all the school’s facilities on the map – programs, locations, activities, surroundings, and history that will entice prospective students join your institution. For example, if your campus has a game day promotion or state-of-the-art facilities, you should include them on your interactive virtual campus map or the video viewbook. How about the unique facilities that show that your campus has the students best interest at heart like the campus worship areas, lactation rooms for new moms and accessible routes for the disabled students? Having the best interest of all students and highlighting all the features that make your campus stand out will come a long way in ensuring that you create an excellent interactive campus map.
Secondly, you need to come up with a realistic campus map development timeline. Chances are that you do not want the next enrollment cycle to find you without the campus map being on your school’s website. Coming up with a realistic campus map development schedule determines how much you want to add to your virtual campus tour. For example, if you need to have the campus map up and running before the semester begins, you can choose the simple virtual campus map, but for the comprehensive, interactive feature, the development timeline will obviously be longer. In this regard, make sure you reach out to your campus map developer and come to an agreement on a timeline that will work best for both of you.
Since the primary reason for using the interactive campus map is to improve your student recruitment strategy, you can get all departments in your school to participate. Choosing the right alumni as brand ambassadors, for instance, is a good idea and this should be done by the alumni department. The good thing about reaching out to alumni’s is that they have the first-hand experience about your school. As a result, they are true supporters of your campus and are willing to promote it by sharing everything they know about the school. In the same way, the game office can showcase its facilities for enrollment and concessions along with their game day promotions when creating an interactive campus map.
If you do not have a rough idea on how to create an interactive virtual campus tour, you can always consult a college recruitment agency as they can assist you in not only designing a video viewbook on your school’s website but they can also design a 3D virtual campus tour.